Meet Shimell & Madden
London duo Emma Madden and Luke Shimell have been creating jewelry since 2010. Emma’s expertise in craft and conceptual design and Luke’s experience as a goldsmith enables them to create unique infusions of science and fashion in their jewelry collections.
If there is a specific Shimell and Madden design you would like to adapt, then don’t hesitate to let the Robert Goodman team know and we will be happy to accommodate it.
Tell a little about yourself
We first met working at an independent jewelers in a small coastal town called Torquay in the South West of the UK. It was there we discovered we had a shared passion for jewelry and appreciation of a similar aesthetic.
After Luke completed his technical training as a diamond mounter in Mayfair London, and Emma completed her conceptual studies in Art, Design and Metalwork, we combined our skills and knowledge and started creating jewelry collections together in 2010.
Why did you become a designer?
We both came to design jewellery because we enjoy the process of making and we wanted to design and create unique collections that use techniques and precious materials in an original way. We felt the items we imagined were not yet out there so we endeavoured to bring them to life.
What influences your collection and style?
Our particular aesthetic comes from our love of mathematics, architecture, scientific concepts, antiquity and pattern.
What does your collection mean to you?
The majestic gold paired with classical geometry gives our collections an ancient quality within a contemporary design. What it means can not always be put into words but it is a feeling that we have discovered a unique language of our own that we have only just started to explore, which is really exciting.
What do you hope customers feel/ take away from your jewelry collection?
Each piece from the collection has been designed to be timeless, we pay close attention to every detail from its structure to the finish to maximize its longevity. We would like our customers to connect with a piece on a level where their own imagination is sparked and their own story with it begin. We hope for our pieces to become future heirlooms and to be passed down through generations.
What brought you to partner with Robert Goodman Jewelers?
Our pieces were selected by the lovely Robert Goodman team upon meeting them when we travelled to America. We were immediately taken with Robert and his family’s genuine enthusiasm and affinity for our designs, which is the main thing we look for in a partner.